Packaging- Bread Ahead

When we were first given this brief I thought I was going to go the fast food packaging route. so I came up with a couple of deigns, as this was quiet hard and I wasn't coming up with any thing that was exciting i changed to the donut packaging part, after a lot of thinking I finally decided what i wanted to do.

i selected bread ahead because it is a "newish" franchise that has been open and i thought it would be fun to work with,.most of their products just came in a plain box, so i thought it would be great to come up with a new design yet still easy and convient to work with. also many people had decide to design for woolworths and i thought it would be way more fun to do something a little more differen. seeing as though all the other options we couldve chosen they seemed like they need which is more sofficated and i prefer to do thing a bit more fun when given the option.

For my design i wanted to keep it simple and convient. so i kept the general rectangular box shape, but boxes are always awkward to carry especially when you have a couple of things to carry, and since bread a head is a take away bakery and i wanted to get the take away feel for it, so instead of a hard handle like what a lunch box would have, i ‘used’ a material that can fold down so u can carry it with out difficultly like you would at macdonalds. then inside the bag there is a cardboard box to stabilise thet packet and so the donuts don’t just fall all over the place.

i tried to get all the senses involved. so instead of the an inclosed container you will still be able to smell the fresh donuts because they not totally closed up. around the box i have left spaces open so you are able to see the donuts. i found that being able to hear donuts almost impossible to proved a design for. i also kept the donuts in an inclosed package at the bottom because  if you were able to touch them while carting them around i would find that very unhygenic. even though donuts are round i chose to put them in a rectangular box because a box is much easier to to construct and put together in a limited amount of time.

the material i have used especially the more light weight paper is eco friendly, the cardboard inside the ’packet’75% recyclable, aswell at the plastic that is used. you will be able to construct the package as it is preconstructed , all you have to do is put the package together, roll done the paper and place the 5 donuts in.