hang ten hoodie

when given the brief, we were told to get into pairs so Thobani Gambushe and I paired up as we knew we would work well together. we were both pretty excited about the project.

We were told to design a traveling hoodie that looked like it had been on a journey. so Thobani and I had discussed it and since we were both from different parts of kwa-zulu-natal, me being form howick which is a small farming community and thobani from amanzimtoti which is city by the beach, we wanted to use that as the direction we went in and show that comparison of the two, since we couldnt really go on a journey together we used images from where we were from because they both cover at least 50% of what south africa has to offer for travel.

Ijusi (typography)

For this project we were to design a type faces, inspired by africa. For my font i was inspired by nature and the african bush. the baobab was my main inspiration. I designed my type from bark, I broke pieces several pieces and placed them till they looked like a letter from the alphabet

One minute movie - chew.pop.create

For  this project we had to make an anti-design movie in a group and then do an individual viral campaign and design packaging for the cd.

Anti- design to my understanding is the opposite of design, its not conforming to the usual commercial designs, it is out of the ordinary and somthing you wouldnt expect.


we applied this to our movie by saying we able to create something out of something we were not supposed to be doing. we wanted to say design and creation of art can come from anything and not just something you would usually expect.


then for my individual packaging, i didnt apply the anti-design at first. i just took an aspect of our movie which was the chappies bubblegum which is very child like and i went in this direction, but after talking to dennis i realised i had completely missed the plot, i had designed my cd cover to child like, which was for the totally wrong target market, and not having people guess what the movie was actually about..
so after working on the words, chew.pop.create i started to focus on the words pop, and when i think of that word - what comes to mind? and michael jackson did, him being the king of pop. i started designing my cd cover but i felt focusing just on him limited what i could do. i was going to work with “this is not pop” but i felt it was too close to what the other team had gone with. so after a while of thinking and talking to ernst i decided to use all three words, chew.pop.create and use them literally and question them, and make people think about:  is chewing actually chewing, is pop just pop and is creating just with a pencil or pen, and from there i worked on my design, which were really simple.