Re-branding of Durban paddle ski club

For this project we were told to do a branding campaign for either PWC and the following sport clubs: point yacht club, durban ski boat club and durban undersea club, these clubs were for the building of the small harbour. There was also the second option of the durban paddle ski club and save vetch’s beach, which were against the building of the harbour.
I choose to do the second option and save vetch’s beach, we had to create a new logo, type design, corporate identity, brochure, signage and merchandise. we needed to attract new members, and get people to help save the beach with the designs we had come up with.


My Motivation


I chose to do the second option to save vetch’s beach and the durban paddle ski club, I don’t believe that building a better water sports club is worth destorying the reef and beach. Yes it might bring more money in, create more job opportunities and make the area look alot better, but it won’t be for the public, since most of the people won’t even be able to use the facilities. the beach is meant to be for families, a place to take children and their dogs and since this is already one of the main beaches, it already is a attraction, we don’t need to better it.
The reef is a main place for scuba diving, you don’t just find that any where and we already destorying
our enviroment, why make it worse by now destorying the reef.
I think we only trying to better the area for this “fancy” image, rather than for job creation or to bring money in.
once destorying one beach whats to say it won’t stop there and make it more acceptable to now start building on other beaches.

photography

For this project we were to be inspired by any lyric and create a visually pleasing photographic image that is related to the lyrics. the photo had to be crafted , with a suitable
location, a model and correct clothing relative to our concept. our photos had to be edited and enhanced.I have chosen to do the song ‘Just the way you are’ by Bruno Mars, and the singular lyrics I have chosen
to base my photographic images on is “ your beautiful just the way you are “ ... in the music video he uses the stereotypical hot chick, someone of whom is young of age and ‘easy on the eyes’ . So for this song I want to take photos of people that would no longer be deemed by society and the media as beautiful such as Grannies and people of old age and how even in their old age beauty still exist. ‘ Beauty is in the eye of the beholder.‘